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Horror sequel Resident Evil: Retribution grabbed the top spot at the US and Canadian box office over the weekend with $21.1-million.
Sony president of distribution Rory Bruer credited Jovovich for the continuing success of the Resident Evil franchise.
“Every country she goes, they (audiences) fall in love with her,” he said. “The 3D and Imax elements complement the franchise in a certain way, but the big money is on Milla.”
The studio spent $65-million to produce the sequel. The four earlier films amassed global ticket sales of more than $660-million since the first movie in 2002.
Asked whether audiences should anticipate another Resident Evil installment, Bruer said: “I would count on it.”
Meanwhile, families headed to theatres to see Finding Nemo for the first time in the 3D format. The movie ranks as one of the most successful from Disney's Pixar animation studio, generating global sales of $868-million during its original run. It won the Academy Award for best animated feature.
Disney spent less than $5-million to convert the film to the 3D format. Although weekend numbers came in slightly lower than Disney's original projections, Disney's executive vice president for motion picture distribution Dave Hollis said the tally was in line with previous 3D re-release openings.
“It's great for families during the day, and then couples at night,” Hollis said, noting the fairly balanced age and gender spread of the weekend audience.
The movie is one of a handful of films Disney is bringing back to theatres in 3D after last year's success of The Lion King 3D, which grabbed $94-million.
Rounding out the top of the charts, Prohibition-era drama Lawless earned $4.2-million during its third weekend in theatres to land in fourth place. Animated movie Paranorman finished in the No. 5 slot with $3-million.